Morrissey Repair + Renew

Crafted for a tradesperson who takes pride in the work.

Morrissey Repair + Renew needed an identity that communicated skill, trust, and longevity — the kind of brand that shows up on a van, a flyer, and a chest pocket with equal conviction.

The challenge was avoiding the generic toolkit-and-wrench visual language that plagues the trades industry. The goal was something prouder: a mark that could stand on its own as a piece of graphic design, not just a business card.

The resulting system threads together a strong wordmark, restrained colour palette, and considered application across print and physical touchpoints.